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LVR Calculator

Calculate your Lead Velocity Rate (LVR) to predict future revenue growth.

Calculator

Total qualified leads generated in the current month.
Total qualified leads generated in the previous month.
LEAD VELOCITY RATE
25.00%
Rapid Growth

Strong momentum. Expect significant revenue growth in the coming months.

Formula

LVR = ((Leads This Month - Leads Last Month) ÷ Leads Last Month) × 100

Worked example

LVR = ((150 - 120) ÷ 120) × 100 = 25%.

Leads This Month
150
Leads Last Month
120

Industry benchmarks

Rapid Growth

Strong momentum. Expect significant revenue growth in the coming months.

Steady

Consistent growth. A reliable indicator of future revenue stability.

Stagnant

Low velocity. Future revenue growth may stall if lead generation isn't improved.

FAQ & key takeaways

How to read this metric

What it measures

Lead Velocity Rate (LVR) measures the month-over-month growth in qualified leads. It is a leading indicator of future revenue growth.

Why it matters

While MRR and Churn tell you what happened in the past, LVR tells you what is likely to happen in the future. Because it takes time for leads to convert into customers, growth in leads today predicts growth in revenue tomorrow. It is one of the best metrics for tracking the real-time performance of your marketing team.

How to increase LVR

  1. Content Marketing: Create high-value content that attracts and converts your target audience.
  2. Paid Acquisition: Scale proven ad channels to increase the volume of qualified leads.
  3. Improve Lead Magnets: Offer better incentives (webinars, e-books, free trials) to increase conversion rates.
  4. Better Lead Qualification: Ensure your marketing efforts are focused on the “right” leads who are most likely to convert and grow.