FAQ & key takeaways
How to read this metric
What it measures
Customer Satisfaction (CSAT) is a metric used to measure a customer’s satisfaction with a specific interaction, product, or service. It typically asks a variation of the question: “How satisfied were you with your experience today?”
Why it matters
While NPS measures long-term loyalty, CSAT measures immediate sentiment. It is an excellent tool for identifying problems in real-time, such as a difficult checkout process, a slow support response, or a confusing product feature.
How to improve CSAT
- Speed Up Support: Response time is one of the biggest drivers of customer satisfaction.
- Personalization: Tailor the experience to the individual customer’s needs and history.
- Listen to Feedback: Use open-ended survey questions to find the “why” behind low scores.
- Seamless UI/UX: Reduce friction in your digital products to make every interaction effortless.